A sensorial experience of ceramic excellence
ACPV ARCHITECTS’ project for the new Madrid flagship showroom of Italian ceramics and stoneware brand Marazzi reimagines the 300-sqm space overlooking the very heart of the city to accommodate the infinite collection of ceramic surfaces.
The showroom greets visitors in a hospitable interior: The Welcoming Room, designed in accordance with the ‘Living Kitchen’ concept, combines the compositional versatility of large stoneware slabs and the vibrant gleam of the Crogiolo small-size collections to connect areas and functions around the kitchen.
A succession of themed rooms emphasizes the exquisite beauty of the materials: from the large slabs hung like rich Persian carpets to the museum-like shelves which exhibit smaller size tiles that exemplify an endless collection of finishes, structures, surfaces and colors, each presented as a unique, unrepeatable object of great value.
