The three-story Milan flagship store of Italian sports equipment and wellness company Technogym offers an all-encompassing experience in healthy lifestyle. Beyond purchasing the latest products and services for physical exercise, customers can evaluate their physical performance level and receive a personalized workout program from personal trainers. The design of the store is based on the synergies between lighting design and the structure of the spaces.
The store becomes a flexible place that highlights the values and the benefits of the products on display. The ground floor acts as a showroom, while on the floor below customers are able to trial wellness products and technologies, and on the first floor they can gain more knowledge about the use of the products.