/ Rolex Boutique Milan

ACPV ARCHITECTS’ project for Rolex’s new boutique consists of the extensive restoration of a prime location in Milan’s world-renown Galleria Vittorio Emanuele II shopping gallery. The spaces have been designed to guide customers through a retail experience tailored to customer needs.

Following an in-depth study of the spaces’ previous designs, the store’s color scheme and material selection achieve a synthesis between the uniquely Milanese atmosphere of the space and the identity of the Rolex brand.