Located in Piazza Augusto Imperatore, the Bulgari Hotel Roma stands within one of the most historically charged contexts of the Eternal City. The hotel repurposes an institutional building completed in 1935 as the headquarters of Italy’s National Social Security Institute (INPS). Facing the Mausoleum of Augustus and the Ara Pacis, the project engages with this stratified urban and historical context, translating ancient references into a contemporary spatial and material language.
The integrated renovation and adaptive reuse of the entire building includes 114 rooms and suites, restaurants and bars, a library and a wellness area featuring a 20-metre indoor pool with a restored statue of Augustus. The colonnade at street level, once introverted, now hosts a café that is open to the public, enhancing the building’s civic presence, while a new rooftop terrace, conceived as a reinterpretation of a Roman garden, offers views over the city.
