/ Flexform showroom

A journey through a world of furniture design

Milan, Italy
800 sqm
Flexform S.p.A.
Flagship store
Antonio Citterio, Patricia Viel, with Francesca Carlino, and Massimiliano Calabrò, Elena Vezzali, Daniele Raimondi

A showroom conceived as a flexible, reconfigurable display space for an experience of Flexform furniture and style, in the very heart of Milan. Inaugurated during the 60th edition of the international Salone del Mobile, Flexform’s first showroom in Italy occupies a surface area of 800 m2 over two floors ‒ 650 m2 on the ground floor and 150 m2 of loft space.

Tailored to be a calm, welcoming place, the showroom’s large reflective windows extend the space into the urban landscape.
The store design blends timeless materials, such as large slabs of Vicenza stone and wall finishes by artisan Matteo Brioni, with the contemporary technical design of the false ceilings in painted stretched steel sheet and adjustable LED lights.