/ Poliedrica

An exploration into the potential of ceramics

Milan, Italy
2025
ca. 130 sqm
Marazzi Group
RetailCivic and Cultural
Installation
Antonio Citterio, Patricia Viel, with Mauro Novazzi
GCA Guadagnino Cattaneo Architetti (Design Support)

Poliedrica – the installation at the Marazzi Group showroom for Milan Design Week 2025 – presents a contemporary living environment, inspired by the warmth of a home-like atmosphere, where ceramics take center stage. A warm and enveloping space in which the unconventional use of porcelain stoneware goes beyond simple cladding to become a true design element.

The installation explores materiality, from the pleated wall to the three-dimensional surfaces of the vertical, tiled bars, every element contributes to creating a refined contrast between the simplicity of the coverings and the vibrant gloss of the glazed tiles.

The cut, beveled, and joined ceramic transforms into narrative elements, evoking craftsmanship, and showcasing the ability to turn a material into a unique product, adding depth to the space.

Even the “working area” is radically reconfigured, introducing a show-kitchen area. A space where conviviality merges with functionality, creating a dynamic and flexible environment.

Poliedrica offers an immersive experience, redefining the relationship between materials and space, transporting visitors into a narrative of textures, light, and tactile sensations.

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