/ Marazzi Showroom Rome

A Wunderkammer of Colors and Materials

Rome, Italy
2024
400 sqm
Marazzi
Retail
Showroom
Antonio Citterio, Patricia Viel, with Mauro Novazzi, and Mattia Cattaneo, Alessandra Guadagnino, Sebastiano Marini, Daria Passaro

In the heart of Rome, the new flagship showroom of Marazzi welcomes visitors into an impressive space where the versatility of ceramic materials takes center stage, in a perfect balance between innovation and design.
In the Marazzi Privé, three autonomous yet connected settings explore the multifaceted nature of the products, reinterpreting rugs, furniture, and porcelain seating a sequence of spaces characterized by privacy and comfort.

A succession of themed rooms emphasizes the preciousness of materials, which, displayed in dynamic and interconnected spaces, interact with the architecture to create a visual flow that invites visitors to explore every detail.
Each themed room offers a unique experience, transforming the retail space into a wunderkammer of colors and materials, evoking artisanal craftsmanship, precious marbles, elaborate inlays, and three-dimensional structures.

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