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The eternal brilliance of diamonds governs the concept and the interior design of the De Beers store in the very heart of Beverly Hills, Los Angeles, USA. The showroom is conceived with ease of access, visibility and privacy in mind. The space showcases a remarkable amount of jewelry with free movement around the displayed items.
The design revolves around the great glass screen that reflects both modernity and antiquity, adorning the ambiance of the store with natural materials that allude to the profound relationship between diamonds and nature.