Following ACPV’s original store design concept, the DeBeers flagship store in London conveys values of elegance and quality. Through a meticulous selection of furniture, materials and lighting solutions, the ambiance is formulated in line with De Beer’s heritage. The space is structured through engraved glass screens that receive light from above to allow a complete perception of space, while providing privacy and protection for clients.
The ebony staircase leads to the basement which complements the jewelry display areas with audio-visual elements, a conference room and drawing room facilities. The façade integrates glass display cases that mediate the transparency between the indoor and the outdoor spaces.