Located on Madison Avenue in the heart of Manhattan, B&B Italia’s flagship store in New York City showcases the B&B Italia and Maxalto Collections with an aura of exceptional lifestyle that they are associated with. The interior design takes into account the original features of the building by maintaining volumes, the more than 4m-high ceilings, the existing entrance door and windows that relate the location’s history. Reflective false ceilings made with innovative materials create an increased sense of expansion, emphasizing the double-height of the space. The space is fluid, and the various interconnected areas offer a neat and well-defined interpretation of atmospheres, inspirations and emotions.