ACPV ARCHITECTS supports Enilive in the renewal of its service stations, shaping the company’s new visual identity as a leader in the transformation of mobility towards the energy transition. Rooted in the legacy of Eni—one of Italy’s most historic and influential energy companies—the project reinterprets a widely recognized brand, projecting it into a more sustainable and forward-looking future. The project envisions a gradual transformation of existing Enilive Stations across the country, based on a unified identity defined by a new palette of blue tones.
The iconic six-legged dog remains central, preserving a powerful symbol deeply embedded in Italy’s collective imagination, now paired with the “turn,” the graphic element that replaces the flame. The new stations are distinguished by a linear and dynamic lighting system running along the canopies and service volumes, creating a cohesive and recognizable landscape. The updated design softens the lines of existing elements, shifting their perception and projecting them towards a more contemporary and future-oriented image.
