/ La Città della Gioia

An inclusive masterplan mending the urban fabric

Rome, Italy
2024
76.000 sqm
Orchidea S.r.l
Workspaces and Headquarters / Residential / Renovation, Restoration and Adaptive Reuse / Urban design / Civic and Cultural
Mixed-use urban development

Competition-winner “La Città della Gioia” is an innovative and flexible urban regeneration designed to benefit its entire neighborhood. Developed for Rome’s former trade fair area “Ex Fiera”, this project gives life to a new, inclusive, pedestrian, attractive and proactive settlement model, connecting urban areas.

This masterplan defies trends: building a child-friendly city where younger generations become protagonists of their environment. It envisions spaces that promote care and well-being, where exchange and inclusion are the founding elements in the design of spaces.
A design that diversifies and increases the quality of public space, offering learning and growth opportunities that respond to the interests and needs of the younger population, this initiative represents a proactive approach to urban planning that promotes an innovative model of urban experiences, creating healthy and vibrant communities.

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