REDEFINING CERAMIC TILE DESIGN WITH ARTIFICIAL INTELLIGENCE 

Reply and ACPV ARCHITECTS announce the launch of an experimentation that uses artificial intelligence techniques for designing and producing ceramic tiles for Marazzi, a global leader in this industry. The experimentation involved a team of machine learning experts from Reply, ACPV ARCHITECTS, and Marazzi, combining their expertise and knowledge to create cutting-edge solutions for the new Reply hub in Turin, located at the Caserma de Sonnaz.

The application of artificial intelligence not only opens up new creative possibilities, thanks to the ability to expand the range of customized and high-quality tiles, but also allows for a significant reduction in material purchasing and transportation costs. Furthermore, due to its nature, the initiative can contribute to reducing the exploitation of natural resources and establishing more sustainable production processes.