“A new AI generation marble”, ACPV ARCHITECTS’ collaboration with Reply and Marazzi
Premiering during Milan Design Week 2025, the collaboration between ACPV ARCHITECTS, Reply and Marazzi redefines a new connection between technological innovation and environmental sustainability through the production of innovative ceramics whose design is also generated through Artificial Intelligence algorithms. An example of how artificial intelligence, nurtured and guided by the architectural vision, can amplify human creativity and redefine production processes.
The project, which started in 2023 as an interdisciplinary experimentation between the three realities, now sees the realization of a special production of generated marbles, large stoneware slabs intended to configure some spaces of Reply’s new headquarters in Turin, at the former Caserma De Sonnaz, designed by our firm.
Paolo Mazza, ACPV ARCHITECTS Partner in charge of these projects, comments, “The innovation is also in the method: thanks to our Digital & Design Technology department, and the Reply team, we used advanced generative AI models, combining denoising and super-resolution algorithms with architectural expertise to create large-scale ceramic surfaces capable of evoking natural aesthetic quality without affecting the geological heritage.”